Erica Hatfield — Listing Presentation
Seller Guide
Prepared For
Homeowner
Erica Hatfield,
Associate Broker
EXIT Strategy Realty,
2935 N. Clark St., Chicago, IL 60657,
Mobile: 773 876 8424
Office: 312 554 5478
Email: info@ericafierce.com,
Building Wealth One Home At A Time
View and download my Digital Business Card c.exitrealty.com/c/Fierce
Working With a Listing Agent
A brief overview of how working with a licensed real estate professional can benefit you, the Seller.
Before the Listing Appointment
Before the Listing Appointment
- Preview marketing tools.
- Discuss your goals, timelines, property issues, and preferences.
- Research comparable properties currently on the market and recently sold, market data, and legal details.
- Develop a Marketing Action Plan.
- Prepare listing documents for easy review.
Working With a Listing Agent
How working with a licensed real estate professional can benefit you, the Seller.
At the Listing Appointment
At the Listing Appointment
- Present market conditions, credentials, and a Comparative Market Analysis (CMA).
- Explain marketing strategy, agency relationships, buyer processes, and listing documents.
- Gather property details, review upgrades, verify key statistics, and discuss home staging.
Working With a Listing Agent
How working with a licensed real estate professional can benefit you, the Seller.
Administrative Tasks
Administrative Tasks
- Enter listing into MLS and transaction software.
- Launch pre-marketing (postcards, social media, etc.).
- Communicate regularly about showings, market changes, and updates.
Working With a Listing Agent
How working with a licensed real estate professional can benefit you, the Seller.
Negotiations
Negotiations
- Review offers, verify buyer qualifications, and handle negotiations.
- Manage counteroffers and communicate updates.
Working With a Listing Agent
How working with a licensed real estate professional can benefit you, the Seller.
Accepted Offer to Close
Accepted Offer to Close
- Update MLS status and track deadlines.
- Handle contingencies, review title work, and coordinate the final walkthrough.
- Facilitate a smooth closing and celebrate!
About Me
I have an aggressive, multi-faceted marketing plan for selling your home. I possess superior tools necessary to market your property both in print and digital media to a wide pool of buyers. I will maintain regular communication with you every step of the way, in whatever manner you prefer. Our full-service brokerage coupled with our technology tools enable us to assist you in person or virtually. Our experience will guide you through the selling process from pricing your home to expertly negotiating offers to closing and beyond.
The Expert Marketing Suite™
This platform’s marketing tools provide your property’s exposure through virtual tours, property flyers, custom listing websites, and more.
Property Flyers
The beautiful property flyer is perfect for open houses or to display in your home for potential buyers. Potential buyers can scan the flyer to view property details on-demand on their mobile device at any time.
Custom Property Website
Your property will have its own custom website with its own unique web address, a photo gallery, virtual tour, lead generation technology, share capabilities, and more.
Online Flyer
An embeddable flyer will be used for digital marketing including online classified ad sites.
EXIT Virtual Tour
Your property will have its own virtual tour designed to showcase your home's best features. The tour will be syndicated to popular real estate search websites for maximum exposure.
My Online Marketing
50% of buyers start their search for a home on the internet. That is exactly where your property will be. Your listing will be represented across the most popular search engines, social media channels, and more. In fact, each listing benefits from targeted marketing driving interested home buyers to information about your property
My Offline Marketing
While most buyers start their search for a home online, many buyers still review printed material such as newspapers, community real estate magazines, and more. I keep a regular cycle of property ads in these materials so no matter where your home buyer looks your property is represented
Why I’m Uniquely Positioned to Help You
Growing up in Evanston, IL known for the many historic landmark homes. I developed a love for real estate driving Sheridan Rd admiring the beautiful homes from Edgewater, Rogers Park, Evanston, Kenilworth, and Northbrook. My love and passion for real estate has made me a local market expert and I am here to service your real estate needs
Spirit of EXIT Charitable Program
A portion of every transaction fee received by EXIT Realty Corp. International is applied to its charitable fund. Through the Spirit of EXIT Charitable Program, EXIT offices and associates can raise money for local, approved, registered charities and apply to EXIT’s head office to have those funds matched from the company’s pool of funds.
To date, EXIT Realty Corp. International has pledged $8,000,000 to charity.
This means that when you work with me, you are making a direct impact on your community.
This means that when you work with me, you are making a direct impact on your community.
The Power of the Organization Behind You
EXIT Realty professionals are highly trained and knowledgeable with access to in-depth teaching, training and coaching at the corporate, regional, and brokerage level in specialties such as negotiation and market knowledge. In particular, EXIT agents know how to recognize distinct personality types to give us an edge in the negotiation process.
The Selling Process
Pricing Guidelines
Setting the proper asking price for your home is the single most important factor that will determine the success of your home sale. The consequences of making the wrong decision can be painful. If your home is priced too low, you could literally be giving away thousands of dollars. Price it too high, and your home could sit unsold for months, developing the reputation of a problem property. Failure to understand market conditions and the importance of properly pricing your home can cost you thousands and cause your home to linger on the market. Combining the latest technology and my extensive knowledge of the market, I will analyze the current market conditions and assess your time requirements to identify the correct price range for your home.
Pricing Myths
- What you originally paid for the property does not affect its current value
- The amount of money you need to get from the sale does not affect its value
- What you think it should be worth has no effect on its value
- What another real estate agent says your property is worth does not affect its value
- An appraisal does not always indicate what your property is worth on the open market
The value of your property is determined by what a ready, willing, and able buyer will pay for it on the open market, and this is based upon the value of recent closed sales of similar properties in your area as they relate to yours.
"They can always make an offer."
The wrong price attracts the wrong buyers and the right buyers won’t see it.
"But we have time."
At some percentage over market price, no reasonable amount of time will produce a sale. Even when priced right for the market it may require a month or more of exposure to sell.
"Couldn’t we try for a couple of weeks?"
The majority of prospect activity on a new listing occurs in the early period of marketing. This happens because real estate professionals maintain an inventory of active prospects that have been cultivated over time. When a home is newly listed, they arrange for them to see it. Once this active group has seen the property, showing activity decreases to only those buyers new to the market. For this reason, it is important that sellers present their homes in the best condition and at the best price at first exposure to the market.
Where Buyers Come From
How I Promote Your Property For Success
I will aggressively market your property to maximize exposure to potential buyers using digital and material tools and channels.
- Enter listing into the MLS®
- Utilize my Digital Marketing Plan to reach today’s tech savvy and mobile buyers
- Syndicate a virtual tour to popular property search sites
- Install a yard sign designed to capture buyer leads
- Distribute "Just Listed" flyers to appropriate market areas
- Actively encourage local real estate agents to consider your home for their buyer clients
- Create professional, beautifully designed marketing pieces and distribute to online and offline media outlets and channels
- Hold an Open House
Extend Your Reach
Around half of buyers start their search online and the vast majority of searches are conducted on a few popular websites. The Expert Marketing Suite™ displays your listings on these sites to ensure your listings are positioned where your potential buyers are looking.
Preparing Your Home for Success
Preparing to put your home on the market takes a keen eye for detail and an impartial assessment. Here are some points to consider when preparing to show your home.
Clean. And then clean some more.
You may have lived in your home for some time. You may accept a few stray pet hairs or some dirty tiles but buyers will not. Walk through your home with a discerning eye and remember that the house must be spotless. Don’t ignore the outside of the property. Buyers will notice unkempt gardens, chipped walkways, and oil stains on the driveway.
De-clutter.
Too much stuff not only clutters your home but also clutters your buyers' line of sight and can make your home appear smaller. If the buyer is looking at the clutter in the home instead of the features, you’ve lost the sale. Rent a storage unit if need be and remove all unnecessary items from the home.
Eliminate Smells.
If you have pets or kids or smokers in your home, chances are you have become accustomed to their smells. Buyers will react negatively to these smells. A thorough cleaning of your home may eliminate the odors but if necessary, hire a cleaning company to steam clean the carpets and furniture. Repainting walls which are discolored due to nicotine or cooking can help eliminate odors as well.
Repaint if Necessary.
You may love your colorful home but the goal is for buyers to be able to see themselves living there. To that end, it is preferable to repaint any colorful rooms a more neutral color.
De-personalize the Home.
Given that the goal is for the buyer to be able to picture themselves living there, it is best to remove all personal items such as photos, trophies and diplomas.
Stage Your Home.
You can enlist the services of a professional stager or you can stage it yourself. Stagers can provide services ranging from a general consultation to bringing in new furniture, and everything in between. If you have an eye for color and design, you can stage it yourself. The goal is to arrange your home so it appears to be a model home: devoid of any personal effects but beautiful and spotless.
Professional Partners
No matter what kind of service you need during the process, I have access to a team of professionals to help every step of the way
Communication
I understand that communication is key throughout the selling process and I will keep you informed every step of the way, in whichever way you prefer. I am always just a call, click, or text away.
Testimonials
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Thank you for reviewing this presentation. I am always ready to help you take the next step.
Erica Hatfield,
Associate Broker
EXIT Strategy Realty,
2935 N. Clark St., Chicago, IL 60657,
Mobile: 773 876 8424
Office: 312 554 5478
Email: info@ericafierce.com,
Building Wealth One Home At A Time
View and download my Digital Business Card c.exitrealty.com/c/Fierce
Slide 1 of 37: Seller Guide