Laya Gavin — Listing Presentation
Seller Guide
Prepared For
Laya Gavin's Guide To Selling
Laya Gavin's Guide To Selling!
Laya Gavin,
Broker
EXIT Realty Sun City,
15331 W. Bell Rd Ste 212, Surprise, AZ 85374,
Mobile: 623 850 5398
Office: 623 552 3255
Email: laya@exitrealtysuncity.com,
Website: https://LayaGavinSellsHomes.com
Your EXIT Strategy From Traditional Real Estate
View and download my Digital Business Card c.exitrealty.com/c/Laya
Working With a Listing Agent
A brief overview of how working with a licensed real estate professional can benefit you, the Seller.
Before the Listing Appointment
Before the Listing Appointment
- Preview marketing tools.
- Discuss your goals, timelines, property issues, and preferences.
- Research comparable properties currently on the market and recently sold, market data, and legal details.
- Develop a Marketing Action Plan.
- Prepare listing documents for easy review.
Working With a Listing Agent
How working with a licensed real estate professional can benefit you, the Seller.
At the Listing Appointment
At the Listing Appointment
- Present market conditions, credentials, and a Comparative Market Analysis (CMA).
- Explain marketing strategy, agency relationships, buyer processes, and listing documents.
- Gather property details, review upgrades, verify key statistics, and discuss home staging.
Working With a Listing Agent
How working with a licensed real estate professional can benefit you, the Seller.
Administrative Tasks
Administrative Tasks
- Enter listing into MLS and transaction software.
- Launch pre-marketing (postcards, social media, etc.).
- Communicate regularly about showings, market changes, and updates.
Working With a Listing Agent
How working with a licensed real estate professional can benefit you, the Seller.
Negotiations
Negotiations
- Review offers, verify buyer qualifications, and handle negotiations.
- Manage counteroffers and communicate updates.
Working With a Listing Agent
How working with a licensed real estate professional can benefit you, the Seller.
Accepted Offer to Close
Accepted Offer to Close
- Update MLS status and track deadlines.
- Handle contingencies, review title work, and coordinate the final walkthrough.
- Facilitate a smooth closing and celebrate!
About Me
I have an aggressive, multi-faceted marketing plan for selling your home. I possess superior tools necessary to market your property both in print and digital media to a wide pool of buyers. I will maintain regular communication with you every step of the way, in whatever manner you prefer. Our full-service brokerage coupled with our technology tools enable us to assist you in person or virtually. Our experience will guide you through the selling process from pricing your home to expertly negotiating offers to closing and beyond.
The Expert Marketing Suite™
This platform’s marketing tools provide your property’s exposure through virtual tours, property flyers, custom listing websites, and more.
Property Flyers
The beautiful property flyer is perfect for open houses or to display in your home for potential buyers. Potential buyers can scan the flyer to view property details on-demand on their mobile device at any time.
Custom Property Website
Your property will have its own custom website with its own unique web address, a photo gallery, virtual tour, lead generation technology, share capabilities, and more.
Online Flyer
An embeddable flyer will be used for digital marketing including online classified ad sites.
EXIT Virtual Tour
Your property will have its own virtual tour designed to showcase your home's best features. The tour will be syndicated to popular real estate search websites for maximum exposure.
My Online Marketing
We will develop custom online marketing such as a personalized website and landing page for marketing your property. Our goal is to get as many eyes as possible on your property as quickly as possible through print, mail and social media promotions.
My Offline Marketing
We will conduct promotional mailing to 100 of your surrounding neighbors and digital notices to the top producing agents working in the area to attract ready buyers / sellers.
Why I’m Uniquely Positioned to Help You
My educational background includes an MBA in Finance and a Bachelors Degree in Business. My passion for the last 20 years has been helping people with their finances and planning for major life goals. Helping others obtain their goal of homeownership as well as build a real estate investment is what I enjoy most about this business.
The Selling Process
Pricing Guidelines
Setting the proper asking price for your home is the single most important factor that will determine the success of your home sale. The consequences of making the wrong decision can be painful. If your home is priced too low, you could literally be giving away thousands of dollars. Price it too high, and your home could sit unsold for months, developing the reputation of a problem property. Failure to understand market conditions and the importance of properly pricing your home can cost you thousands and cause your home to linger on the market. Combining the latest technology and my extensive knowledge of the market, I will analyze the current market conditions and assess your time requirements to identify the correct price range for your home.
Pricing Myths
- What you originally paid for the property does not affect its current value
- The amount of money you need to get from the sale does not affect its value
- What you think it should be worth has no effect on its value
- What another real estate agent says your property is worth does not affect its value
- An appraisal does not always indicate what your property is worth on the open market
The value of your property is determined by what a ready, willing, and able buyer will pay for it on the open market, and this is based upon the value of recent closed sales of similar properties in your area as they relate to yours.
"They can always make an offer."
The wrong price attracts the wrong buyers and the right buyers won’t see it.
"But we have time."
At some percentage over market price, no reasonable amount of time will produce a sale. Even when priced right for the market it may require a month or more of exposure to sell.
"Couldn’t we try for a couple of weeks?"
The majority of prospect activity on a new listing occurs in the early period of marketing. This happens because real estate professionals maintain an inventory of active prospects that have been cultivated over time. When a home is newly listed, they arrange for them to see it. Once this active group has seen the property, showing activity decreases to only those buyers new to the market. For this reason, it is important that sellers present their homes in the best condition and at the best price at first exposure to the market.
Where Buyers Come From
How I Promote Your Property For Success
I will aggressively market your property to maximize exposure to potential buyers using digital and material tools and channels.
- Enter listing into the MLS®
- Utilize my Digital Marketing Plan to reach today’s tech savvy and mobile buyers
- Syndicate a virtual tour to popular property search sites
- Install a yard sign designed to capture buyer leads
- Distribute "Just Listed" flyers to appropriate market areas
- Actively encourage local real estate agents to consider your home for their buyer clients
- Create professional, beautifully designed marketing pieces and distribute to online and offline media outlets and channels
- Hold an Open House
Extend Your Reach
Around half of buyers start their search online and the vast majority of searches are conducted on a few popular websites. The Expert Marketing Suite™ displays your listings on these sites to ensure your listings are positioned where your potential buyers are looking.
Preparing Your Home for Success
Preparing to put your home on the market takes a keen eye for detail and an impartial assessment. Here are some points to consider when preparing to show your home.
Clean. And then clean some more.
You may have lived in your home for some time. You may accept a few stray pet hairs or some dirty tiles but buyers will not. Walk through your home with a discerning eye and remember that the house must be spotless. Don’t ignore the outside of the property. Buyers will notice unkempt gardens, chipped walkways, and oil stains on the driveway.
De-clutter.
Too much stuff not only clutters your home but also clutters your buyers' line of sight and can make your home appear smaller. If the buyer is looking at the clutter in the home instead of the features, you’ve lost the sale. Rent a storage unit if need be and remove all unnecessary items from the home.
De-personalize the Home.
Given that the goal is for the buyer to be able to picture themselves living there, it is best to remove all personal items such as photos, trophies and diplomas.
Stage Your Home.
You can enlist the services of a professional stager or you can stage it yourself. Stagers can provide services ranging from a general consultation to bringing in new furniture, and everything in between. If you have an eye for color and design, you can stage it yourself. The goal is to arrange your home so it appears to be a model home: devoid of any personal effects but beautiful and spotless.
Professional Partners
I work hard to develop relationships with industry professionals who can provide expertise and quality service in multiple areas such as: mortgage brokers, home inspectors, tradesmen, photographers and more.
These individuals are a valued source of knowledge and information that can help along the way during your real estate transaction.
Communication
I understand that communication is key throughout the selling process and I will keep you informed every step of the way, in whichever way you prefer. I am always just a call, click, or text away.
Testimonials
- It was an absolute pleasure working with Laya! Selling my home was an enjoyable experience!! I can't imagine anything that could have made the process of selling my home more comfortable!~ 2019-12-01T. Lawrence (Buckeye, AZ)
Testimonials
- Thanks again for allowing God to use you in our lives! We thank God for you!!~ 2019-02-01Q. Levy (Goodyear, AZ)
Testimonials
- I couldn't have been more pleased with my experience. Laya is a consummate professional through and through. She made the process simple and easy to understand. I have dealt with many realtors and no one is better than Laya. She sets the bar!~ 2017-10-01S. Irvine (Goodyear, AZ)
Testimonials Continued
B. Sheppard
Ms Gavin truly cares about each customer. She and her staff carefully listens to their customers and formulates plans to help customers achieve their house purchasing goals. I am proud to be associated with Laya Gavin and EXIT Realty Sun City.
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S. Jackson
Laya Gavin is a God send... She's professional, patient, and really knows her stuff! I thank God for bringing us together for my 1st home buying experience! She answered every question I had and that was plenty!! I would HIGHLY recommend Laya to anyone who needs that extra bit of attention!! Be blessed forever Laya! A plus! Shes amazing
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Larry & Victoria Nielsen-Faulkner
Excellent top notch professional in sales and communication and a great person ! Sold our home quickly and fair! Upfront on everything! Great person to work with! Helped us thru all steps of our financing recommendations to the end of sale! Highly recommended!
Thank you for reviewing this presentation. I am always ready to help you take the next step.
Laya Gavin,
Broker
EXIT Realty Sun City,
15331 W. Bell Rd Ste 212, Surprise, AZ 85374,
Mobile: 623 850 5398
Office: 623 552 3255
Email: laya@exitrealtysuncity.com,
Website: https://LayaGavinSellsHomes.com
Your EXIT Strategy From Traditional Real Estate
View and download my Digital Business Card c.exitrealty.com/c/Laya
Slide 1 of 36: Seller Guide